Justin Butts is a pioneer farmer, radio show host, food writer, and former Senior National Sales Executive with the The Coca-Cola Company. He is a recognized leader in small-scale agriculture in the region and beyond.
Kayla Butts is a licensed dietitian, a home chef, and Culinary Editor and writer for THE BEND Magazine. They live off the land at their home in Rockport, TX.
Justin built Four String Farm as a pioneer farm in the raw wilderness in one of toughest places in America to grow food. Working by himself, using methods practiced by pioneer farmers of 200 years ago, he carved a niche of domesticity from this wilderness and turned it into the largest and most successful small-scale farm business in the region.
Justin has traveled the world, studying farming in mountains, jungles, and deserts, trekking for weeks at a time through remote regions of India, Europe, and North America. He has survived in some of the most treacherous and beautiful landscapes in the world, re-supplying with ingenuity from farms, rural outposts, and native families along the way. His travels have taken him to India, Africa, the Himalayas, Japan, Europe, Mexico, the Arctic Circle, and across North America.
He became interested in nutrition while “ultralight backpacking”, hiking 20 to 30 miles per day for days or weeks at a time, crossing hundreds of miles of remote rugged country on foot. On long distance treks, where the body must perform at peak levels through every type of stress, good nutrition is critical. Good nutrition is the daily focus of his farm business.
Justin worked in the corporate world for The Coca-Cola Company, where he managed a variety of national food service accounts. Justin helped convert 15,000 Subway stores from Pepsi to Coke in the biggest beverage conversion in food service history. He is one of the few people in the long and storied history of Coca-Cola to help build a global account team from scratch.
Justin served on a machine gun team and as unit armorer in 2nd Ranger Battalion, in Ft. Lewis, WA. He attended Texas State, where he was elected student body president, and he graduated magna cum laude from Texas A&M—Corpus Christi.